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Would You Get A Tattoo Of your Favorite Brand?
I am one of the few people I know without a tattoo. I just know myself too well to do something so permanent. I’m fickle and I also know, thanks to this job, that trends come and go very quickly...
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Celeb Sanctuary
The essence of Brand Sanctuary™ is “using trusted names as a shield”. This usually means product names that we’ve grown up with, or choose to use above all others because we perceive them as “the...
View ArticleA Tale Of Good Retail
As the proud new owner of a Macbook Air 13″ I want to share my retail experience at the Apple Store because it’s a great example of Brand Sanctuary™. Lots of stores have friendly greeters, but not all...
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Domino’s Wins A Brand Champion For Life
Most companies develop “brand champions” with consistently great service, recognition of fans or even creating special VIPs of “influencers”. Nobody could have ever predicted how Domino’s Pizza’s...
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Beyond A Brand
With the internet absolutely flooded with tributes, tweets and articles about Steve jobs and his amazing legacy… you could be completely forgiven for not wanting to read another one. However, as long...
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Gal Pal Certified
Girls talk about guys. FACT. Many of us love to match-make too. We discuss our relationships… often in gory detail. Sorry guys, but your girlfriend/wife’s friends probably know more about you than...
View ArticlePaul Frank & Nestle Crunch Get Cozy For Christmas
The Holiday Season is a time for coming together. Here’s two brands that are doing just that. “Nestle Crunch has partnered with fashion label Paul Frank on a limited-edition run of their 2.75 oz....
View ArticleKellogg’s Twitter Marketing Is Totes Amazeballs
It seems Kellogg’s is a company that knows how to monitor twitter. The fun started with the lead singer of popular English, alternative, brit pop band The Charlatans, Tim Burgess. Probably while...
View ArticleSounds Weird
Adult Swim, the kings of weird late night TV, have launched their annual Singles Program. No, I don’t mean some kind of dating service (although that could be a fun idea!) It’s free downloads of music...
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Dinner With A Side Of Gore
Most web reaction to this has been incredulous: “This can’t be real??” Then you read it’s from Japan. “Ohhhhh, yep. Ok. Japan.” Gaming themed bars are nothing new, but a restaurant/ cafe based on a...
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Trust Shift
Brands have realized that with confusion over labels and consumer education, it is safer to shift the focus of trust to the brand and away from the product.–Culturewaves Q32015 Report Realizing some...
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Emerging Evidence: Pop Culture Curriculum
The traditional model of higher education and its pursuit of knowledge were founded on the concept of immersing students in the scholarly works of knowledgeable and cultured predecessors. Many...
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Pokemon Won’t “Go” Away
Pokémon is a media product created by The Pokemon Company, a Japanese consortium among Nintendo, Game Freak and Creatures. This cultural icon was created by Satoshi Tajiri in 1995 and is based on...
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Artificial Product Scarcity
Note: Culturewaves has previously written about the concept of the “Mark-Up Economy” here. Usually when we think of scarcity it points to a fundamental economic problem of never having enough of...
View ArticleInherent Loyalty
Remember high school, when you became friends with one person and suddenly had another friend or two because of them? It was our early exposure to “related loyalty,” where you loved one thing, and...
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Emerging Evidence: Pop Culture Curriculum
The traditional model of higher education and its pursuit of knowledge were founded on the concept of immersing students in the scholarly works of knowledgeable and cultured predecessors. Many...
View ArticleClik here to view.
Pokemon Won’t “Go” Away
Pokémon is a media product created by The Pokemon Company, a Japanese consortium among Nintendo, Game Freak and Creatures. This cultural icon was created by Satoshi Tajiri in 1995 and is based on...
View ArticleClik here to view.
Artificial Product Scarcity
Note: Culturewaves has previously written about the concept of the “Mark-Up Economy” here. Usually when we think of scarcity it points to a fundamental economic problem of never having enough of...
View ArticleInherent Loyalty
Remember high school, when you became friends with one person and suddenly had another friend or two because of them? It was our early exposure to “related loyalty,” where you loved one thing, and...
View Article
